Case study: DiabetesSisters


Partnering with a nonprofit to support the diabetes community

Between the Lines microsite created by StayWell

DiabetesSisters partnered with Krames to develop Between the Lines—a microsite that shares real women’s stories on living with diabetes.

The healthy returns? The nonprofit organization has gained a:

  • 28% increase in visits to the site
  • 16% increase in pageviews
  • Deeper connection with its members
  • Honorable mention in the 2019 Hermes Creative Awards for quality design

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