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Krames takes home 34 Hermes Creative Awards

On April 30, 2021

2021 wins bring total to 99 awards in last 5 years. Each spring, our Krames team looks forward to seeing custom marketing solutions we develop in partnership with our hospital, health system, health plan, and association clients judged against best-in-class marketing and communications programs in the global Hermes Creative Awards. Sponsored by the Association of Marketing and Communication Professionals, it’s one of the largest and oldest creative competitions, drawing more than 6,000 entries...

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AHA Guest Blog: Primary care doctors can help preserve brain health

On April 21, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Primary care doctors can play an important role in helping to preserve brain health by encouraging healthy behaviors and addressing risk factors associated with cognitive decline, according to a new scientific report.

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Patient Education, Population Health Management, Healthcare Providers, Payer/Health Plans, American Heart Association

AHA Guest Blog: How oral health may affect your heart, brain and risk of death

On April 21, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Dental cavities could significantly increase the risk of a life-threatening stroke from bleeding in the brain, according to new research.

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Patient Education, Healthcare Providers, Payer/Health Plans, American Heart Association

Legacy Health delivers patient education via portal to enhance care and workflows

On April 14, 2021

Patients, families, and caregivers want more information about, and collaboration in, care decisions. But achieving good communication among those involved in patient care can be challenging as hospital stays are shorter, medical care is more technologically complex, and resources are constrained.1  

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Patient Education, Healthcare Providers, Clinical Workflow, Patient Experience, Case study

How COVID-19 is changing search marketing

On April 7, 2021

With most surgeries and preventive screenings canceled or deferred, the pandemic has significantly impacted non-COVID-19 patient acquisition, admission, and retention efforts. This has created a backlog of patient demand, leading many to leave their primary care network. It's not only important for health care systems to build back patient loyalty and trust, it's a financial priority.

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Patient Engagement, COVID-19, Patient Acquisition, Healthcare Marketing

Patient education: Can You Recognize the Signs of Breast Cancer?

On April 5, 2021

Share with those in your care to educate and reinforce the importance of screenings. The COVID-19 pandemic has proven how important it is to recognize signs of health issues, especially when normal screenings like mammograms aren't available or have been delayed. Mammograms help find breast cancer early, before it causes obvious symptoms. They’re an invaluable tool for women’s health. Yet not every breast cancer is discovered this way.

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Patient Engagement, Patient Education, Health Engagement, Healthcare Providers, Payer/Health Plans

Don’t Hit Pause on Health Screenings

On April 5, 2021

Share with those in your care to educate and reinforce the importance of screenings. The COVID-19 pandemic has delayed many plans, from overseas vacations to large indoor gatherings. But there’s one thing you shouldn’t put off any longer: health screenings.

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Patient Engagement, Healthcare Providers, Payer/Health Plans, COVID-19, Telemedicine

4 questions health care marketers should ask about emerging social platforms

On March 30, 2021

TikTok, Clubhouse, Reels, Spaces—they’re just a few of the buzzworthy social media platforms and formats that emerged in 2020, rounding out a long-standing lineup of leading networks like Facebook, Instagram, Twitter, and LinkedIn. There’s no longer any question that social media has gone from a nice-to-have add-on to a necessity for health care marketing.

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Patient Engagement, Consumer Health Library, Patient Acquisition, Healthcare Marketing

Understanding the Viral Vector COVID-19 Vaccine HealthSheet™

On March 24, 2021

A viral vector vaccine for COVID-19 is now available. You may also hear it called “adenovirus type 26 (Ad26)” vaccine. What do you need to know about getting this COVID-19 vaccine? What can you expect after you get it?

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Patient Education, Consumer Health Library, Healthcare Providers, COVID-19

You’ve Gotten Your COVID-19 Shots. Now What?

On March 15, 2021

For months, your patients have looked forward to the day when they could finally get vaccinated against COVID-19. Now the day has arrived or will be here soon, and they may be wondering exactly what that means for them.

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Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19

4 facts you need to know about COVID-19

On March 10, 2021

No matter who you are or where you live, one topic is dominating all conversations: The coronavirus. In this ever-changing world filled with more questions than answers, here’s what experts know for certain.

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Healthy Lifestyle, Health Engagement, Healthcare Providers, Payer/Health Plans, COVID-19

COVID-19 Key Facts

On March 10, 2021

With all the information swirling around about coronavirus, it’s important to understand the facts. Coronavirus disease 2019 (COVID-19) is a virus that causes respiratory illness. It was first found in people in Wuhan, China, in late 2019, and has now been detected in more than 100 locations around the world, including the United States. The latest information can be found at www.cdc.gov/coronavirus/2019-ncov.

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Patient Engagement, Patient Education, Healthy Lifestyle, Healthcare Providers, COVID-19

Infographic: Power up your patient portal

On March 1, 2021

The COVID-19 pandemic changed the way we do a lot of things. Virtual tools—like patient portals—are more important than ever, but how do you maximize your patient portal and get patients and clinicians to engage with it? View this infographic for tips to get the most out of your patient portal, and build patient loyalty and clinician adoption.

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Patient Engagement, Health Engagement, Healthcare Providers, Patient Experience, Patient Loyalty

Video: What health care marketers need to know about the cookie apocalypse

On February 24, 2021

As internet users demand greater privacy, including control over their data, search platforms are announcing plans to phase out third-party cookies—leaving many marketers questioning how they’ll deliver customer-centric content experiences. Dorrit Trate, MBA, MHA, executive director, health system marketing solutions, and Nate Andrews, vice president of technology, separate myths from facts on the cookie apocalypse.

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Patient Engagement, Technology, Patient Acquisition, Healthcare Marketing

Infographic: Easy telehealth tips to drive positive patient experience

On February 23, 2021

The pandemic accelerated patient care innovation. With the range of digital care initiatives your organization implemented in 2020, is your telehealth patient experience where you need it to be? View this infographic to help optimize your virtual visits to boost experience and productivity.

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Patient Engagement, Patient Education, Healthcare Providers, Patient Experience, Telehealth

AHA Guest Blog: What heart and stroke patients should know about COVID-19 vaccines

On February 11, 2021

Krames is proud to collaborate with the American Heart Association and share this guest blog from American Heart Association News. Experts have a simple answer for heart and stroke patients questioning whether they should get a COVID-19 vaccination. That answer: yes.

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Patient Education, Healthcare Providers, Payer/Health Plans, COVID-19, American Heart Association

3 technologies to continue chronic disease care during COVID-19 and beyond

On February 11, 2021

While COVID-19-related lockdowns and social distancing have helped slow its spread, they’re also responsible for 41% of Americans skipping or delaying health care.1 Routine care for chronic disease is an ongoing major challenge. Diabetes, chronic obstructive pulmonary disease, and hypertension were the most impacted conditions due to reduction in access to care. 

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Patient Engagement, COVID-19, Medication Adherence, Telehealth

AdventHealth’s consistent content restores patient confidence during COVID-19

On February 11, 2021

Life has changed drastically in just a few short months with over 24 million COVID-19 cases in the United States.1 COVID-related concerns have caused 41% of American adults to skip or delay health care.2 They’re putting their family’s health care on hold, too, with 2.5 million fewer doses of routine childhood vaccines administered compared to 2019.3

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Patient Engagement, COVID-19, Patient Experience, Healthcare Marketing, Case study

Supporting Veterans' health with specialized, interactive health education

On February 3, 2021

Krames is proud to support the Veterans Administration (VA) in the development and maintenance of the Veterans Health Library (VHL).   Attracting more than 680,000 unique visitors per year, the resource was developed under the guidance of the National Center of Health Promotion and Disease Prevention’s Veterans Health Education and Information Program.

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Patient Engagement, Patient Education, Consumer Health Library, Healthcare Marketing, Case study

Video: How does the COVID-19 mRNA vaccine work?

On February 3, 2021

COVID-19 vaccines are now available. Some are mRNA vaccines. What does this mean? This video explains what mRNA vaccines are, how they work, and answers questions around this new vaccine. 

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Patient Engagement, Patient Education, Consumer Health Library, Healthcare Providers, Videos, COVID-19

From discovery to recovery, Krames is here to activate health with empowering content, engaging education and marketing, and intelligent, integrated clinical workflow solutions. Contact 800.333.3032 to learn more.